About Us

Our Mission  

To promote empowerment and diversity in the lives of all women whose pronouns are she, her, and hers through unique fashion styles that are creative, trendy, and affordable.

What We Value

• We celebrate empowerment for all women through fashion
• We embrace all women and diversity
• We encourage freedom of expression through fashion
• We affirm our heritage as an Online Fashion Brand related to spiritual growth and/or finding oneself through fashion 

Company’s History 

  Vana Velour Online Fashion Brand was established in April 2022 by Vanessa Daniels. Vanessa's love for fashion began during her early childhood when her mother dressed her in popular clothing items, from turtlenecks to suspenders to leg warmers to skirts to sweaters to high-waisted jeans, etc., including various accessories as well as shoes and sneakers. As years passed, Vanessa became a trendsetter who freely expressed her creativity, uniqueness, and style through fashion, which led to the creation of her online fashion boutique. 

   Vanessa overcame her fear of becoming an entrepreneur and launched an online clothing brand in October 2022. She admits that starting a business has been a journey of trial and error but would not hesitate to do it again. Vanessa learned that through the process of becoming a new entrepreneur to never give up, stay focused, and be motivated because “there is always light at the end of the tunnel”.  Advice given from one new entrepreneur to a future new entrepreneur is to “be fearless and just start the process”.   

   Vanessa thanks her children and family for their moral support because without you all none of this would be possible. To my future customers, I vow to provide exceptional customer service and satisfaction. I also promise to continue to offer creative, unique, and trendy styles that allow all women to express themselves freely through fashion.